OPERATOR LEAD

DELIVERY

Sports Arena

SOCIAL MEDIA PLATFORMS:  Instagram, Facebook, Twitter, Snap chat.  I would focus on the platforms in that order creating links to order from each platform.  These are the most popular platforms and will get the most exposure.

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STRATEGY:  Focus on bringing the product in the home.  Perhaps an incentive (for example, $500 in catering may earn them a comp retail item).  Push retail sales as gifts and favors.  Creative visual content to pair the product with the thought of in-home celebrations.  I would also reach out to the arena and see if we an service green rooms, staff, talent, ect via delivery.

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END GOAL / ROI:  A incremental growth in group delivery sales, more clients, and additional sales from existing clients.

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TARGET AUDIENCE:  Kid's parties should be targeted weekly with photo's and idea's.  Seasonal celebrations should be implemented early enough to get results (graduation, holiday, 1st communion/baptism, showers, ect).  Corporate should be pushed hard at the start and end of each quarter.  Military should have constant outreach due to constant ceremonies, awards, and casual celebrations.

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SUCCESS ITEMS NEEDED:  A push on social media ad's, reach out to current client list, stock photo's or new photo's to display the product in a fabulous way in home.

BUDGET:  $500-$2500

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TIMELINE:  Ongoing - always reinventing the product presence to make sense to someone hosting a group.

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POTENTIAL OBSTACLES:  None - but if any should come up we will communicate together to solve them.

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FAMILY MEAL

SALES

SOCIAL MEDIA PLATFORMS:  Instagram, Facebook, Twitter, Snap chat.  I would focus on the platforms in that order creating links to order from each platform.  These are the most popular platforms and will get the most exposure.

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STRATEGY:  Focus on displaying the value, quality, and consistency of Family Meals.  Large focus on getting real customers to rag us and use their images to help sell the meals.  Focus on retail items that can also be ordered with meals.

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END GOAL / ROI:  A incremental growth in family meals and real customers sharing on our social media

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TARGET AUDIENCE:  Families, room mates, military personnel   

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SUCCESS ITEMS NEEDED:  A push on social media ad's, stock photo's, constant collecting of real photos and reviews to share

BUDGET:  $500-$2500

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TIMELINE:  Ongoing - always sharing fun friends and families enjoying the meals.

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POTENTIAL OBSTACLES:  None - but if any should come up we will communicate together to solve them.

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