SOCIAL MEDIA PLATFORMS: Instagram, Facebook, Twitter, Snap chat. I would focus on the platforms in that order creating links to order from each platform. These are the most popular platforms and will get the most exposure.
STRATEGY: Focus on bringing the product in the home. Perhaps an incentive (for example, $500 in catering may earn them a comp retail item). Push retail sales as gifts and favors. Creative visual content to pair the product with the thought of in-home celebrations. I would also reach out to the arena and see if we an service green rooms, staff, talent, ect via delivery.
END GOAL / ROI: A incremental growth in group delivery sales, more clients, and additional sales from existing clients.
TARGET AUDIENCE: Kid's parties should be targeted weekly with photo's and idea's. Seasonal celebrations should be implemented early enough to get results (graduation, holiday, 1st communion/baptism, showers, ect). Corporate should be pushed hard at the start and end of each quarter. Military should have constant outreach due to constant ceremonies, awards, and casual celebrations.
SUCCESS ITEMS NEEDED: A push on social media ad's, reach out to current client list, stock photo's or new photo's to display the product in a fabulous way in home.
TIMELINE: Ongoing - always reinventing the product presence to make sense to someone hosting a group.
POTENTIAL OBSTACLES: None - but if any should come up we will communicate together to solve them.